​It Takes a Community to Make the Miles Happen​

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At Southwest Virginia Running, our races are about more than start lines, finish lines, and miles on a course. They're about bringing people together, showcasing the incredible communities and outdoor spaces of Southwest Virginia, and creating race experiences where runners feel welcomed, supported, challenged, and celebrated.

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We couldn't do that work alone.

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Our sponsors and community partners help us provide quality race experiences, support our volunteers, care for our trails and host communities, and continue growing trail and ultra running throughout Southwest Virginia.

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We are grateful to the businesses, organizations, municipalities, nonprofits, and individuals who choose to be part of the SWVA Running community.

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Featured Partners

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activacuity | Race-Ready Mindset Partner

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Train your mind for the miles ahead.

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Physical training prepares your body for race day. Mental preparation can help you navigate everything that happens along the way, from pre-race nerves and self-doubt to the inevitable difficult miles when your race doesn't go exactly according to plan.

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SWVA Running has partnered with activacuity to give our running community access to mental-training resources designed specifically for endurance athletes.

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The Race-Ready Mindset Program incorporates positive guided imagery, mindfulness, sport psychology, and mental-performance strategies to help runners strengthen skills such as confidence, focus, resilience, and managing race-day challenges.

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SWVA Running Runner Benefit

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Members of the SWVA Running community can receive:

• 14-day free trial

• 20% off an annual subscription

• Use code 2026SWVARUN20

• Access to endurance-focused mental-training resources

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The activacuity app is currently available for iOS.

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Explore the SWVA Running Race-Ready Mindset Program →

 

A portion of activacuity subscription income also supports Bigger Than The Trail, a nonprofit organization using trail running as a platform to advocate for mental health.

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Hammer Nutrition | Fuel & Hydration Partner

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Long days on the trail require reliable fueling and hydration. Hammer Nutrition supports SWVA Running events by helping provide runners with endurance nutrition and hydration products during their races. From first-time trail runners to experienced ultrarunners, having access to consistent fueling throughout an event is an important part of helping athletes keep moving toward their goals. 

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We're grateful for Hammer Nutrition's continued support of our runners and events.

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Race & Community Partners

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Every SWVA Running event has its own personality and its own community of people and organizations who help bring it to life. Our partners may provide financial sponsorship, race-day products, runner awards, food and hydration, volunteer support, photography, timing, medical and safety resources, community services, or countless other contributions behind the scenes.

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These partnerships allow us to create memorable experiences at:

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New River Trail Races  

Woodbooger 100

Crystal Springs Trail Races

Grand Canyon of the South Ultras

Damascus Festival of Miles

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More Than Sponsorship

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We believe the best partnerships are relationships. SWVA Running seeks to work with organizations that share our commitment to community, outdoor recreation, runner well-being, inclusivity, responsible trail use, and the people and places of Southwest Virginia.

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We especially value partnerships that provide something meaningful to our runners or the communities hosting our events.

 

That might look like:

• Supporting an aid station.

• Providing products runners can actually use.

• Supporting volunteers.

• Helping care for trails.

• Providing race photography or other services.

• Offering prizes or runner benefits.

• Supporting mental and physical well-being.

• Partnering with a local nonprofit.

• Helping us create an unforgettable finish-line experience.

 

We want sponsorship to feel like participation in the SWVA Running community, not simply advertising beside it.

 

Interested in Partnering With SWVA Running?

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SWVA Running hosts trail, ultra, timed, and community running events throughout Southwest Virginia, bringing together runners from our region and beyond. Partnership opportunities can include individual race sponsorships, season-long SWVA Running partnerships, aid station sponsorships, in-kind product support, race-day activations, runner giveaways, volunteer support, digital promotion, and customized collaborations.

 

If your organization believes in outdoor recreation, strong communities, and creating meaningful experiences for runners, we'd love to hear from you.

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Contact us to request our current sponsorship and partnership opportunities.

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Thank You for Supporting the Future Generation of Runners

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Every registration represents a runner choosing to spend a day, or sometimes an entire weekend, in one of our Southwest Virginia communities. Our sponsors and partners help us turn those registrations into experiences runners remember.

 

Thank you for helping us create more miles, stronger communities, and unforgettable adventures in Southwest Virginia.